Hi,

Hi,

Hi,

I'm

I'm

I'm

I'm

Martu.

Martu.

Martu.

UX UI
UX UI
UX UI
&
&
&
Graphic Designer.
Graphic Designer.
Graphic
Designer
Designer

[PAY ATTENTION TO WHAT USERS DO, NOT WHAT THEY SAY]

[PAY ATTENTION TO WHAT USERS DO, NOT WHAT THEY SAY]

[PAY ATTENTION TO WHAT USERS DO, NOT WHAT THEY SAY]-JAKOB NIELSEN

-JAKOB NIELSEN

-JAKOB NIELSEN

✦ LET'S WORK ✦ TOGETHER
✦ LET'S WORK ✦ TOGETHER
✦ LET'S WORK ✦ TOGETHER
BIO

BIO

I'm a graphic designer graduated from Facultad Nacional de Cuyo, Argentina. I've been working in design for more than 7 years.

Four years ago, I jumped on a trip to Buenos Aires in search of new challenges, and it was there that I found myself in the captivating world of UX UI design.

Four years ago, I jumped on a trip to Buenos Aires in search of new challenges, and it was there that I found myself in the captivating world of UX UI design.

Since then, I have been dedicatedly improving my skills, receiving continuing education and immersing myself in various aspects of this fascinating profession, all with the fervent ambition of becoming the professional I have always aspired to be."

MY PROCESS

00.01

Understand the problem

Research to emphatize and understand the user.

In this phase the key is to define the user needs and current problems.

Technics:

  • Briefing

  • Interviews (stakeholders & users)

  • Desk research

00.02

Explore

The process involves benchmarking the competition and brainstorming solutions.

Identifying opportunities for innovation, understanding the context, and prototyping the best idea.

Technics:

  • Benchmarking

  • Brainstorming

  • User persona

  • User Story Mapping

  • How Might We

  • Costumer Journey Map

00.02

Explore

The process involves benchmarking the competition and brainstorming solutions.

Identifying opportunities for innovation, understanding the context, and prototyping the best idea.

Technics:

  • Benchmarking

  • Brainstorming

  • User persona

  • User Story Mapping

  • How Might We

  • Costumer Journey Map

00.03

Materialize the product

Implement the best solution based on user and customer feedback.

Achieving the best possible result and handing it off to the customer afterward.

Technics & deliverables:

  • Wireframes

  • Usability tests

  • Figma prototype (UX UI)

  • Figma prototype

  • Framer prototype (Responsive websites)

00.03

Materialize the product

Implement the best solution based on user and customer feedback.

Achieving the best possible result and handing it off to the customer afterward.

Technics & deliverables:

  • Wireframes

  • Usability tests

  • Figma prototype (UX UI)

  • Framer prototype (Responsive websites)

UX UI Design & Consulting ✦ Product Design

Graphic Design ✦ No code websites ✦ Design Thinking

EXPERIENCE

September 2023 - Now

September 2023 - Now

Ssr Product Designer

Ssr Product Designer

Ssr Product Designer

at Garaje de ideas

at Garaje de ideas

at Garaje de ideas

Visual Design | Design thinking | Wireframing | Prototyping

I work as an UX UI Designer, in an implant format, for the product team of Supervielle bank.

June 2022 - August 2023

June 2022 - August 2023

June 2022 - August 2023

SSR UX Designer

SSR UX Designer

SSR UX Designer

Design thinking | Research | Wireframing | Prototyping

UX Design for different project. Each project had a duration of approximately 4 months.

Some of the projects where I was involved were: Brubank (Website), Henry (Learning Platform), Santander Consumer (In-house projects), GATO Games (Website, App & Backoffice), Grido (App), Multitravel (UX/UI audit)

April - June 2022

April - June 2022

April - June 2022

at Digital House

Design thinking & UX UI Design for Certified Tech Developer course, promoted by Globant and MELI

The objective of both courses was to teach students important concepts and techniques of DT and UX UI Design and apply them in a final group project. Each class was a workshop where we put into practice new methodologies and afterwards carried out group activities putting into practice what we had learned during the day.

The objective of the course was to teach students important DT and UX UI Design concepts and techniques to apply in a final group project.

June 2020 - June 2022

June 2020 - June 2022

June 2020 - June 2022

UX/UI Designer

UX/UI Designer

UX/UI Designer

at Nodus

Research | Analytics | Wireframing | Prototyping

Together with the Google Latam team, my team and I, performed UX UI audits for different clients such as L'oreal, Rappi, Movistar, Claro, among others.

We developed the Mercado Ads's Learning Platform, also designed the responsive website for Cowanna (Spain).

June 2019 - June 2020

June 2019 - June 2020

June 2019 - June 2020

Digital Designer

Digital Designer

Digital Designer

at Latin Shoes

at Latin Shoes

at Latin Shoes

Editorial | Web design | Analytics | Graphic design

Editorial & graphic designer for AVIA and 7 more different footwear brands.

Communication design strategies for fashion brands and social media design.

April 2018 - May 2019

April 2018 - May 2019

April 2018 - May 2019

Graphic Design Specialist

Graphic Design Specialist

Graphic Design Specialist

at Finca La Celia

Editorial | Packaging design | Graphic design

Graphic designer for VSPT Winegroup (Chile), editorial & packaging design for wine products all over the world.

Contact with suppliers and vendors of different markets.

Services

contact me so we can talk further :)

NO CODE WEBSITES

Web design in Framer. From conceptualization and site architecture to high fidelity design and further implementation. Depending on the size of the project, development time differs.

UX UI CONSULTING

Perform a diagnostic evaluation of a website (e-commerce, institutional, services) in order to evaluate it according to UX UI heuristics and best practices to improve its performance.

BRANDING

Brand creation from the generation of a concept in collaboration with the client, to its brand manual, including typography, colors and usage guidelines.

PORTFOLIO

A strategic process of shaping a visual and emotional identity for a product, service, or company to create a distinctive and memorable impression on customers.

Focuses on developing user-centric digital experiences, ensuring intuitive and visually appealing interfaces for websites and applications.

A project that combines branding and afterwards web design.

Involves on conceptualizing, designing, and implementing visually appealing and functional websites for optimal user experience.

Let's

Let's

Let's

create

create

create

together.

together.

together.

© 2023
Get in touch

martinacanof@gmail.com

|

© 2023
Get in touch

martinacanof@gmail.com

|

© 2023
Get in touch

martinacanof@gmail.com

|